Card · Wallet · Bank
BrookWay App
We compare how card, wallet, and bank-rail checkouts convert for UK merchants — then hand you poster-clear charts and a written brief your finance team can act on.
What we actually deliver
A paid conversion comparison study: side-by-side authorisation and completed-order rates across the payment methods you already offer or plan to add.
Flagship study
Four to six weeks of structured comparison across card schemes, wallets, and open-banking options, with annotated charts and a board-ready summary.
Study detailsSupporting work
Funnel visualisation packs, regional payment-mix reviews, and short briefings when you need a sharper slice of the same craft.
Browse studiesHow a comparison study runs
- Scope call — we map your current rails, traffic sources, and the decision you need to make.
- Data intake — you share export windows we agree in writing; we never ask for cardholder data.
- Visualisation & write-up — conversion by method, decline patterns, and a plain-English recommendation.
From people who sat through the brief
“The wallet vs card slide finally stopped the circular debate in our Cardiff ops meeting. We still argued about timing, but at least everyone shared the same numbers.”
— Mara K., retail finance lead
“They flagged that our open-banking sample was thinner than the card set — honest, a bit awkward, and exactly what we needed before we pitched the board.”
— Owen L., payments project owner
Field notes worth reading
When regional cuts help — and when they flatter the map
Nation and city splits are popular in UK payment reviews; they only help when each cell has enough completed orders.
Briefing directors without a twenty-slide slog
A short structure we reuse when payment method conversion must reach a board pack in one sitting.
Reading decline codes beside conversion charts
Conversion alone cannot explain a weak rail — pairing top decline reasons keeps ops and finance in the same conversation.