Directors protect their time. When a conversion comparison reaches the board, we keep the spoken story to three beats: what we compared, what surprised us, and what we recommend testing next.
Slide limit as a feature
Our briefing add-on caps the deck. Extra charts stay in an appendix PDF for the finance lead who wants them later. The leave-behind page carries the decision sentence in large type.
Anticipated questions
We prepare answers for fee impact, sample size, and whether a weak method should be removed or merely demoted. Guessing those questions in the hallway is how briefings unravel.
When to wait
If the underlying study is still in draft, do not book the board slot. A polished briefing on unstable numbers costs more trust than a two-week delay.
Commission a board briefing once your comparison pack is stable — or ask us to attach it to a flagship study from the start.