Who this is for
Finance leads, payments project owners, and ecommerce directors in Great Britain who need a fair comparison of how card schemes, digital wallets, and open-banking or bank-transfer options convert — before changing the checkout mix or renewing an acquirer contract.
Result you receive
A bound digital pack containing:
- Conversion and authorisation rates by payment method for an agreed date window
- Annotated bar and funnel charts suitable for printing or slides
- Notes on sample size limits and known traffic skews
- A plain-English recommendation on which methods to prioritise, pause, or retest
Scope included
- Kick-off call (60 minutes) to lock methods, segments, and success definitions
- Data intake checklist for exports you already hold (order, auth, and decline fields)
- Up to three comparison cuts (for example device type, new vs returning, or region)
- One revision cycle on the charts and written brief
- Optional 90-minute walkthrough with your finance or ops group
Out of scope
- Collecting or storing cardholder data
- Building or hosting a permanent analytics product
- Negotiating acquirer or PSP commercial terms
- Live A/B experiment design beyond documenting what your existing tests already show
Provider & process
Work is delivered by BrookWay App Limited analysts based in Cardiff, with peer review on every pack. Process: scope → signed engagement letter → data intake → analysis → draft pack → revision → final brief.
Timeline & delivery
Most studies complete in four to six weeks from a complete data handoff. Delivery is remote (secure file transfer and video walkthrough). Teams near South Wales may book an in-person workshop at our Cardiff office.
Preparation
You will need export access for the agreed window, a named contact who understands your checkout rails, and written confirmation of which payment methods were live on which dates.
Pricing basis
Studies start at £4,800. Final fees depend on number of methods, cuts, and whether a Cardiff workshop is included. A written estimate follows the scope call.
Next step
Request a conversion study and tell us which methods you want compared and the decision date you are working toward.